Our Offering

INTERNATIONAL STRATEGY

Our Process

1

Understand the company success and learn from them

2

Recommend Plan and validate with the management

3

Understand the market drivers and launch a first business roadshow

4

TAKE YOU QUICKLY ON-SITE TO MEET POTENTIAL CUSTOMERS

Modules We Use

BD and GTM

Business
360 Audit

Potential for international growth

Global Product
Market fit

Defensibility and competition

Market drivers and demand generation

Where to start?

  • Evaluate your product’s export potential;
  • Determine if you are ready to make a commitment to international markets;
  • Identify key foreign markets for your products through market research;
  • Evaluate distribution and promotional options and establish an overseas distribution plan;
  • Define export prices, payment terms, methods and techniques; export financing and other requirements for exporting.

is there potential for you?

Start with a product/market fit plan

Your first step should be to create a business plan for exporting a particular product or service. It should factor in the market, competitive landscape, operational factors, marketing tactics and, of course, budgeting.

Select your markets

Unlike planning for a launch in US, planning to export involves other factors, Each will present special challenges: delivery mechanisms over long distances as well as language and cultural differences.

For example, the perception of quality may differ from country to country depending on the needs of customers.

Deepen your research

These decisions at the heart of the planning process require a deep understanding of your target markets, which depends on the depth of information you can locate in advance.

Find partners in your target markets

Another factor to consider is your capacity to deliver and manage your product or service over long distances. Many exporters planning to deliver products or services find partners such as distributors of sales agents. These partners are immersed in the local culture and will have a better understanding of the subtleties involved in local business.

Emerging countries

Bahrain, Botswana, Cameroon, Central African Republic, Chad, Comoros, Congo, Equatorial Guinea, Gabon, Guinea, Iraq, Israel, Côte d'Ivoire, Kuwait, Lebanon, Lesotho, Liberia, Mauritania, Mauritius, Oman, Namibia, Guinea-Bissau, Qatar, Saudi Arabia, Seychelles, Western Sahara, Sudan*, Swaziland, Syrian Arab Republic, Togo, United Arab Emirates, Burundi, Cabo Verde, Democratic Republic of the Congo, Benin, Ethiopia, Eritrea, Djibouti, Gambia, State of Palestine, Ghana, Jordan, Kenya, Libya, Madagascar, Malawi, Mali, Morocco, Mozambique, Niger, Nigeria, Rwanda, Sao Tome and Principe, Senegal, Sierra Leone, Somalia, South Africa, Zimbabwe, Tunisia, Uganda, Egypt, United Republic of Tanzania, Burkina Faso, Yemen, Zambia, South Sudan*

Minimum GDP growth per annum is 5%

Modus Operandi

1. Define the targeted markets

pains, needs, actual solution, existing players, procurement cycle, budgets

2. Define a clear vision for each Market and prioritize
3. Size the accessible market Vs total market
4. Define objectves for direct & Indirect sales such a PoC, trials, sales, …

1st CIRCLE

2nd CIRCLE

Understand Direct & Indirect

Understand Direct & Indirect Sales

Understand cultural differences

Africa

WILL PROBABLY NOT READ YOUR DOCUMENTS

France

WATCH YOUR LOOK AND YOUR PROCESS

Chinese

DO NOT RUSH INTO CONCLUSION & DO NOT SPEAK TOO MUCH

Middle East

MAKE SURE YOU KEEP ROOM FOR NEGOTIATION

UK

STRAIGH TO THE POINT

LUNCH

launch

TRANSPORTATION

transport

BELIEFS

beliefs

ILLITERACY

illiteracy

WORK

work

From 5 to 21h, 7 days a week

SAVINGS

savings

BANK ACCOUNT

bank

Go to Market (GTM)

Objectives

Define targets per quarter
Define direct sales role and effort
Define indirect sales role and effort

Marketing Materials

Create corporate pres: identity, mission and value proposition to the market
Create “segment needs” based presentations
Create product specific presentation – (focus on customer benefits and KSF)

Business Model

License based offer : per request, users or …
SaaS based offer
Services : audit, customization, …

Go to Market

Target (1st circle, 2nd circle, 3rd circle)
Identify touch points (events, exhibition) and contacts
Commercial Plan (Database, calls, meetings generation, ….)
Sizing and launch

Resources

Meeting and Leads generation with Indirect and direct
Back office resources for meeting reports actions follow up
Presentation and documents customization
Offer preparation